© 2021 — Rachael Cattel

About Me

My name is Rachael Cattel, and I am a professional illustrator and graphic designer located in New York City! I love all aspects of graphic design—from informational layouts and kick-ass signage to killer logos and slick websites, conveying information in a visually-pleasing way is my passion!

Aside from graphic design, I’m also an illustrator at heart. As a digital illustrator, I enjoy creating images and illustrative designs with a story behind them, whether that story is a one represented in a scene or conveying a story of a brand through an icon set. I have a special sort of joy for seeing the digital brought into the physical through pins or patches, shirts or signage, and I run my own shop doing just that!

Photography and motion design are also passions of mine, rounding out my artistic talents. Being able to mix and match my areas of expertise allows for a whole and fluid design experience while working alone, and the ability to be able to better convey the varying languages of the arts in a more cohesive way while working with a team.

Creative Content Manager at Pearl Realty | 12/2016 - Present
  • Creates and maintains multiple WordPress websites and landing pages
  • Designs promotional brochures, fliers and other print-based media
  • Puts together informational sales decks for marketing different business ventures
  • Designs signage for use as billboards, decals, stands and banners throughout NYC
  • Creates and redesigns logos for a wide variety of companies
  • Photographs various locations and retouches photographs
  • Creates both high-resolution raster and vector-based illustrations
  • Designs and edits motion graphics and video for promotional use
Freelance & Commission Work | 1/2008 - Present
  • Creates and sells original illustrations including prints, drawings, and paintings
  • Designs and produces merchandise such as buttons, enamel pins, and keychains
  • Designs logos and business cards
  • Digitally retouches photographs, ensuring top quality
  • Hand draws various illustrations on site for a variety of customers
Designer at Jay St. Video Games | 09/2013 - 08/2016
  • Created in-store branding through the use of signage, posters and business cards
  • Made a variety of different promotional materials such as fliers, coupons and mail-outs
  • Created and implemented a store loyalty card, ensuring repeat customers
Graphic Design 100 %
Digital Illustration 95 %
Web Design 90 %
Print Design 90 %
Vector Illustration 90 %
Photography 85 %
Photo Retouching 85 %
Motion 80 %